Project resulted from collaboration "Eetiquette" with T-Mobile Design Research Lab, Berlin

''... A quick look on my online energy account made me slowly realise that this weekend will be difficult to manage. Normally I got along with my energy amount - somehow. But this week I behaved a bit carefree I guess.
Our street was a normal street before the regimentation, but many things have changed now. It annoys me to ask for others permission to do things I’ve always done privately before. I’ve heard that some people invented strategies to get back to their previous life and don’t share it with the community - does that seem fair to you? Well, I’ll ask Mr. Croft to see what I can do now…''

Inspired by the idea of conmen, who often use politeness as a tool to mask questionable activities, I asked myself if this behaviour could be even useful to breed creativity among laymen?
To showcase this idea, I imagined a scenario of future energy restrictions, consequences of semi-innovative rules and how people would cope with it. I sketched a situation when we slowly – but unmistakably – run out of fossil fuels. A situation where the languid consciousness arises how hard old habits die. To mask the short-sighted solutions to the energy crisis we have inherited through the extravagance of previous years, the government decided to reduce the individual consumption of energy to 7kWh per week. The individual energy consumption can be even checked online, which fuels distrust within the community and creates unpredictable and uncomfortable social situations. From now on people of the 'Crooke Road' need to reach agreement and justify their individual energy consumption.

How might this situation affect and change communal good will?
Might these dynamics create a framework for promoting individual interests and invention making?

The price of fuel has just reached a historical record by passing more than 75 dollars per barrel in 2010. Within 10 years we could reach the famous “Hubbert Peak” – the precise moment when the fuel production begins to decrease. The 'Crooke Road' sits within that story and shows a quite inefficient way to reduce energy consumption ordered by the government. In such a context the resort of renewable energy is becoming an economical, technological and political priority. For a few years Universities like Berkeley or Karlsruhe have experimented with photosynthetic energy production. Companies like Synthetic Genomics and ExxonMobil Research collaborate since 2009 in order to develop the next generation of bio- fuels using photosynthetic algae as well.

Producing energy without interfering our food- chain tends to be a promising method. Seaweed or algae for example has been discovered to produce hydrogen’s as well as oxygen in the classical photosynthesis. This narrative showcases a short glimpse of how people of the Crooke Road got managed to develop the material secretly further to the desired di-hydrogens (gaseous hydrogen). They didn’t want to rely any longer on the energy supply by large corporations. To speed up the production of the chlorophyll, the inventors decided to fill the gas into wearable coats to expose it as much as possible to light. As the desperation for energy became worse and the criminal rate increased, it made sense to wear this tiny energy reactor disguised as normal coat.


Latest news on Algae technology, May 15 2012 on
Algae cultivation could boost UK industry
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The project "eEtiquette" was initiated and funded by T-Mobile Creation Centre in Berlin, Germany
Design, directed and edited / Veronica Ranner
Voiceover / Gerrit Kaiser, J.Paul Neeley, Alison Thompson, Elliott Montgomery, Ilona Gaynor, Dearbhaile Heaney
Many thanks to Matt Jones, Onkar Kular, Julia Leihener & Roger Ibars